STRATEGIC PLAN
2002 PROJECT MATRIX
Second Quarter Update
Strategic Initiative 1. Diversity of Voices
To achieve strong representation in the creation of programming from all groups in the community which leads to issues being addressed, community connectivity and positive change.
1.A.a. Training Program TRAINING DEPARTMENT
Enhance current training program to improve client learning through the creation of training videos, addition of advanced classes, modifying the training structure, addressing issues raised in the survey of clients, and reviewing impact on client retention.
First Quarter Progress
Based on feedback from other departments and clients, the training department modified the `Æ lelo orientation process and created an advanced producers class. The training department also initiated development of support material related to commercialism to be included in producer courses.
Second Quarter Projection
Commercialism material incorporated into producer course, field lighting course offered, initiate development of Compix video.
Second Quarter Progress
Production completed on commercialism video. Field lighting course rolled out on schedule. Script completed for Compix video, but production suspended until 4th Quarter due to staff changes.
Third Quarter Projections
Commercialism video and related discussion material will be incorporated into producer course. Training web site to be redesigned for simplicity of presentation.
1.A.b. Volunteer Program CLIENT SERVICES DEPARTMENT
Improve volunteer and producer experience in the volunteer program, increase networking among clients, modifying the current volunteer program and increase number of active volunteers.
First Quarter Progress
Initiated development of the volunteer directory, and collected recruited volunteers to be listed. Began promoting the volunteer program in all entry level training classes. Volunteer incentive program was finalized and the reporting of volunteer hours has increased 60% from the quarterly average for 2001.
Second Quarter Projection
Develop mentoring program initially focusing on non-linear editing. Post-production is often the bottleneck for program completion, and the more volunteer editors Olelo has the more likely producers can gain assistance in this area. Provide volunteer directory to certified producers to assist in their search for volunteer crew.
Second Quarter Progress
Mentoring program progress focused on non-linear editing covered in section 1.A.c. Post Training Transition. Volunteer directory completed and distributed for production.
Third Quarter Projection
Promote the availability of new volunteer directory and increase number of volunteers in the directory. Create new report to track changes made to volunteer status in keeping the directory current.
1.A.c. Post-Training Transition CLIENT SERVICES/TRAINING/MEDIA CENTER
Look at improving the transition from training into independent production through coordinated effort between various departments, including modifying post-training transition processes and structure.
First Quarter Progress
Implemented the restructured training program and developed a networking activity, Crew Call to enable recently certified individuals who do not have a project to work on to meet and network with producers looking for a volunteer crew.
Second Quarter Projection
Develop follow-up client survey to get input from recently certified clients regarding the effectiveness of the training program, and input on how `Olelo can more effectively prepare them to create community programs independently.
Second Quarter Progress
Client Services
Restructured Client Counselor and Volunteer Coordinator under new Client Services Manager to more fully develop department’s role in developing a mentorship program. Initiated non-linear editor mentor service.
Training Department
Implemented follow-up client survey to get input from recently certified clients regarding the effectiveness of the training program.
Media Center
Identified challenges in supporting both iMovie and Final Cut Pro use on the Mac G4. Staff modified Mac G4 set-up procedures to increase user success in this mixed-use environment.
Third Quarter Projections
Client Services
Promote availability of non-linear editor mentor, and initiate research and planning to develop a mentorship program.
Training Department
Working with Client Services Manager to evaluate possibilities for a mentoring program.
Media Center
Informally survey non-linear editors to determine what more can be done to increase the ease of use of the non-linear systems.
1.A.d. Restructuring Introductory Offerings TRAINING DEPARTMENT
Developing an introductory method for new clients to access resources that are user friendly as part of the introduction to `Æ lelo’s training program. This includes restructuring the initial offering of training classes, developing user friendly training materials and processes for entry-level production equipment, ensuring adequate capacity of equipment, and managing equipment availability.
First Quarter Progress
Implemented the restructured training program to increase clients likelihood of undertaking their own productions more quickly and with less complexity by having PD-100 and iMovie as entry level technical certifications. Combined Introduction to Television workshop with the Orientation with use of the new Orientation video Increased resources, primarily hard drives to accommodate increase in non-linear editing for iMovie projects.
Second Quarter Projection
Increase the capacity of non-linear stations from 6 to 8 systems at Mapunapuna to accommodate increase in non-linear editing. Implement lighting course for PD-100 technicians.
Second Quarter Progress
Additional systems ordered, delay due to further discussion regarding impact to current linear system. Implemented lighting course for PD-100 technicians on schedule.
Third Quarter Projections
Increase the capacity of non-linear stations from 6 to 8 systems at Mapunapuna to accommodate increase in non-linear editing.
1.A.e. Modify Mini-Studio MEDIA CENTER/TECHNICAL SERVICES
Modify mini-studio to increase ease of use by existing clients and design resource/service to enable more effective studio production for productions requiring limited space, limited crew and minimal training.
(Added Initiative/Moved from 1.B.b.)
Second Quarter Progress
Designed and installed technical elements needed to prepare the mini-studio for more efficient use by current clients. Design developed to also meet O`ahu Speaks and future service.
Third Quarter Projections
Develop processes, procedures and training for new mini-studio service in preparation for fourth quarter launch. Possible beta test training and service late in the third quarter or early in the fourth quarter.
Training Department
Working with Media Center to develop training materials and procedures for usage of the new mini studio.
1.B.a. Benchmarks and Assessment ADMINISTRATION/ALL DEPARTMENTS
Survey different sample of clients to assess diversity, identify effectiveness of training and transition into program Creation, and identify barriers and need for additional service(s). Develop benchmarks for different programs and services.
First Quarter Progress
Telephone survey results were reviewed by directors and department managers to ascertain issues around training and potential barriers. Identified areas were focus groups could provide additional information to assist in management identifying service/programmatic modifications. Managers developed 2001 baseline data and began developing 2002 benchmarks. Based on initial review of telephone survey results, efforts initiated on the development of a new mini-studio easy access service.
Second Quarter Projection
Focus groups will be conducted and results are to be reviewed to determine additional modifications or new services necessary to increase accessibility to program creation, assess need to modify current data reporting, community assessment in satellite areas will conducted, and finalize 2002 benchmarks.
Second Quarter Progress
Focus groups conducted with recent trainees certified at Mapunapuna in 2001. Omnibus survey also conducted to assess community awareness of satellites in Waianae and Kahuku. 2001 baselines reviewed and 2002 benchmarks drafted.
Third Projection
Finalize 2002 benchmarks and begin developing 2003 benchmarks. Develop plans to address diversity issues identified in the 2002 benchmarks.
1.B.b. Assess Diversity in Easy Access Services SPECIAL PROJECTS/OUTREACH
Assess diversity of voice via current access services offered and identify clientele usage and value for the following Easy Access Services: Island Info, Oahu Speaks, Giving Aloha, Counterpoint, Post Plus, Capitol Commentary, Halia Aloha, InSync, Candidates in Focus, OHA in Focus and Facilitated Productions. This includes develop, enhance, streamline and maintain services that provide easy access to resources while creating quality programming for `Æ lelo's channels.
First Quarter Progress
Changes to the current Easy Access Services have focused on diversifying voices and maximizing community awareness and usage. All of the Easy Access services show an increased usage in the first quarter of 2002. Many of the services are operating at full capacity. This increased usage represents increased diversity of voice and programming on `Æ lelo’s channels. Targeted outreach, follow up and streamlined procedures are responsible for this increase in usage and diversity.
Second Quarter Projection
As the popularity of the services increase, we anticipate that every Easy Access Service will be operating at full capacity. Client feedback on these services will help determine any necessary changes or additions to our Easy Access line-up to help ensure access for all.
Second Quarter Progress
All Easy Access Services operated at full or near full capacity during the second quarter. When surveying participants in Giving Aloha, Hali'a Aloha and Capitol Commentary, feedback was overwhelmingly positive. Due to the introduction of a new temporary service in April, Vote! 2002 (see 1B.c.), improvements to existing Easy Access Services have been postponed.
Third Quarter Projection
Vote! 2002 will be in full swing. Some existing Easy Access services will be maintained throughout the 3rd quarter, others will resume after the primary election.
1.B.c. Executive Producers Program CLIENT SERVICES
Enhance Executive Producers program to ensure individuals and organizations, which need and want assistance with event coverage, have access to a pool of volunteer producers. This will require formalizing the program, increasing the number of volunteer producers, assessing effectiveness of the program, and creating an environment that fosters volunteerism.
First Quarter Progress
Initiated management input into the effectiveness of the current Executive Producer program. Identified need for improved communication and reporting. Reviewed results from telephone survey relating to certified clients high interest in volunteering, but lack of time being the primary reason for not participating.
Second Quarter Projection
Focus group feedback sought to get input on volunteer program, specifically around volunteer motivation and staff support. Modify Executive Producer program and improve reporting on outcome of the E.P. program.
Second Quarter Progress
Drafted E.P. survey to obtain feedback of the volunteer producer and the Olelo E.P. service. Developed criteria for Executive Productions to more clearly provide direction for staff in supporting E.P. projects.
Third Quarter Projection
Finalize and distribute Executive Producer survey regarding `Æ lelo's Executive Producers program. Implement modifications to the program based on criteria developed during the second quarter.
1.B.d. Targeted Outreach SPECIAL PROJECTS/OUTREACH
Conduct targeted outreach to community and key `Æ lelo constituents. Focus on individuals and groups not currently served by community access to increase the diversity of users and of programs cablecast on the community access channels.
First Quarter Progress
Formative introductory discussions have been held with leaders in the Filipino Community to discuss increasing use of `Æ lelo's resources by Filipino individuals and groups. Additionally, plans are underway to facilitate coverage of a Filipino cultural event in June. Outreach to Non Profit organizations, seniors and legislators has resulted in increased participation from these groups.
Second Quarter Projection
A major initiative called Vote! 2002 has been identified as a focus for outreach efforts for the remainder of the year. This initiative will consist of seven related initiatives to encourage everyone to vote. Through this initiative, we will continue to work with a diversity of groups, including those that have been identified as underrepresented on #Ælelo’s channels.
Second Quarter Progress
As part of our Vote 2002 efforts, we have outreached to Waimanalo and North Shore residents and attended functions for the Fil-Com center in Waipahu, Land Use Commission Meeting in Honolulu and various other community meetings and gatherings.
Third Quarter Projection
Efforts will be made to coordinate continuous outreach and participation from contacts made by the Vote! 2002 services. A consolidation of political participants with web site links will be offered on `Æ lelo's web site.
1.B.e. Offer New Services/Promote Diversity of Users & Viewers/Addressing Voter Apathy SPM/OUTREACH
Vote! 2002 is a series of initiatives that offer services to political candidates as well as business leaders, non-profit organizations, youth groups, senior groups and the community as a whole. Vote! 2002 strives to provide easy access to resources while creating quality programming for `Æ lelo's channels regarding issues and platforms that affect the voter population.
Second Quarter Progress
An open mic service called, "We the People" took `Æ lelo's Easy Access Services into the community to hear community concerns, presentations are being provided to business and community groups, over 20 celebrity promos will be circulating both cable and network stations to promote voting.
Third Quarter Projection
Facilitate 6 forums bringing community leaders together to discuss issues related to the upcoming elections. Increase diversity of voices and programming via more services such as Candidates in Focus, and Candidates Speak, a series of live debates which will be offered from August through October. Also coordinate offering of all taped segments on Oceanic Cable icontrol as well as on our web site.
Programming is valued by community because it connects viewers to their community by reflecting the diversity of causes and issues
2.A.a. Viewer Awareness PROGRAMMING
Improve viewer awareness of programming on the community access channels including more up-to-date program scheduling information, and more information about the programs on the www.olelo.org web site. Also included are program and block programming promotions, and viewer feedback on programming.
First Quarter Progress
Improve efficiency of programming staff data entry requirements regarding TEC and TEACH. Implemented call routing process to improve client and viewer contact with programming personnel. Increased communication to producers via a new section of `Æ lelo's newsletter, entitled "Programming 101". Programming information on the web site have been modified, and hyperlinks added for high volume programs (State Legislature and Honolulu City Council) where these program schedules are more readily available and timely.
Second Quarter Projection
The roll out of block programming will be initiated, including communication to series producers, and development of promotion strategies. Additional modifications will be made to the web site to enable timely updates of program schedules.
Second Quarter Progress
Blocks were completed and launched July 1. Initial video promos were created and released for air. Articles in InSync, flyers inviting series producers to the Block Party gathering were some of the venues of introducing Block Programming to clients. Further streamlining of daily operation including web site update and tape intake.
Third Quarter Projection
Develop video and print promo campaign for Block Programming. Work to fine-tune the Block Programming set up for this period, analyze the effectiveness via audience and client response and make changes when and where necessary. Finalize change to the Schedule section of the web site to allow the viewer to look up a program by title, by date and/or by channel. TEC and TEACH schedules will be hyperlinked directly to the UH and DOE schedules on their respective web sites for greater access to Educational information.
Build increasing civic participation in community issues as people realize they can influence change.
3.A.a. Customer Service ADMINISTRATIVE SERVICES/ALL DEPARTMENT
Improve customer service with existing and new `Ælelo clients. This will be achieved through the development of customized training to assist staff in addressing unique needs of diverse client base and the creation of customer service standards, as well as clarifying client and staff roles to foster mutual respect and understanding.
First Quarter Progress
No effort in this area planned for the first quarter.
Second Quarter Projection
Initiate manager development, determine customer services areas to be assessed, develop feedback mechanisms.
Second Quarter Progress
First phase of Manager and Director development initiated and completed.
Third Quarter Projection
Begin assessing focus of customer service development and initiatives, and implement where possible.
Media Center
Assess benefit of modifying current window burn station to allow for DVCPro edited master dubbing to provide producers with a VHS copy of their program(s).
3.A.b. Assess Community Awareness of Satellites WAIANAE/KAHUKU SATELLITES
Assess awareness of `Ælelo Kahuku and Waianae satellites by the communities they serve. Obtain feedback on perceived value of these satellites by the community and assess interest in other communities being considered for possible satellites.
(New Initiative)
Second Quarter Progress
Conducted Omnibus survey to assess community awareness of the Kahuku and Waianae satellites.
Third Quarter Projection
Research and develop plan(s) to address results from omnibus survey to increase community awareness of the satellites and programming created in these communities.
3.A.c. Promotion of 'Olelo's Value to the Community via Vote! 2002 SPM/OUTREACH
Provide opportunities for great community awareness of `Æ lelo's services that have potential to greatly impact Hawaii's political future.
(New Initiative)
Second Quarter Progress
Held a joint press conference with the Office of Elections to launch Vote! 2002 and received an unprecedented amount of media coverage for an `Æ lelo initiative. The conference helped set the stage for an increased positive awareness of `Æ lelo in the community with Chief Election Officer Dwayne Yoshina publicly thanking 'Olelo for coming to the table with this project.
Third Quarter Projection
With large-scale services and promotion being offered as part of Vote! 2002 initiatives, outreach will also organize relationship-building teams to welcome and interact with candidates and other participants.